Italy: Google has to pay a fine of 100,000 euros
Something like this seems unique to this day be: Google has to pay a fine of 100,000 euros. This was set by the Italian supervisory authority for communications. The reason: Google has apparently not adhered to the strict advertising ban in Italy. This advertising ban applies exclusively to all gambling providers that are not state-owned.
Italy: There has been a ban on advertising for gambling since 2019
Behind Italy has a long way to go before the gambling advertising ban came into effect. Not everyone agreed with this bill.So the supervisory authority opposed the advertising ban from the start. Interestingly, it is the supervisory authority that has now set the penalty. Originally there was a fear that many gaming fans could resort to illegal casinos as soon as the advertising ban came into force. It was not made public whether the fear came true. Because it is clear that nobody will find a dubious online casino if it does not draw attention to itself through advertising.
But what is the advertising ban? First and foremost, it affects all gambling providers. Theseare not allowed to advertise on TV, radio or the internet. Under this law, Google is also not allowed to allow and publish ads from gambling providers. According to theSupervisory Authority for Communications, Google violated exactly this and linked to a French gambling provider. The main problem was that that real money casino booked paid advertising. This resulted inthe French gambling operator appearing in the search engine.
Google stated in the underlying court hearing that the company only operated hosting. This activity is permitted as long as the gambling provider does not appear in the search engine. Apparently Google was not believed.
The advertising ban only applies to private gambling operators. State providers and lottery companies are still allowed to advertise.
Google has been adhering to the advertising ban since 2018
If you take a closer look at the matter, it becomes both exciting and illogical: SupposedlyGoogle has been trying since 2018 to to comply with advertising ban of Italy. This means that Google already complied with the provisions of the law before it came into force. One could assume that Google even participated in the advertising ban. In any case, Google has been deleting advertising for gambling since 2018, so that no online casino or betting shop appears in the search engine. In addition, all reputable online casinos that have a license for Italy ended their cooperation with Google early.
It is all the stranger that Google linked to the French gambling provider on the one hand. On the other hand, it is surprising thatsuch a high penalty was set for one violation. Or was it just because it was a provider who does not have a license for Italy?
Online casinos are - in contrast to Kenya - allowed in Italy, provided they have a license for this country. For example, well-known online casinos such as Bet356 and Pokerstars operate with an official national license. All games from these providers can be enjoyed by the players. Because of this, it could never be expected that casino fans would migrate to illegal providers.
Sports clubs are also affected by the advertising ban
In Italy there aresome sports clubs that work with gambling providers, such as the Italian professional football league. The advertising ban now means that sports clubs are losing revenue. According to official reports, sports clubs lose 100 million euros a year in this way.
However,The state also loses income from the advertising ban, namely taxes. The ban on advertising means that many new customers do not have the idea of playing in an online casino. However, this reduces the income of the casino and thus also the tax revenue. So far it has been known that Italian betting shops have suffered a 60 percent drop in sales this year. Both on-site and online betting shops were included in these numbers.
At least it wouldmake sense if online gambling operators were allowed to advertise with a license for Italy. If the only purpose of the advertising ban is to prevent young people from opening an account, then advertising for official casinos would not do any harm. After all, it is always forbidden at licensed online casinos for minors to register.
Online casinos on the rise
The advertising ban for gambling providers can be partially understood. Especially during theCorona pandemic, many seem to be bored and turn to online casinos to pass the time. In this case, if a dubious casino is activated, the individual could indeed suffer a disadvantage. This does not apply to reputable casinos.
So withreputable providers not only the ban applies to minors opening an account. Reputable casinos offer many ways for players to protect themselves. The measures include not only an individual bet limit and sometimes a loss limit. There is often a chance to get banned for a short time or permanently. There is also valuable information on the subject of player safety and responsible gaming.
Many casinos also offer free spins without deposit or cashback.Thanks to the cashback campaign, players get back part of their loss. Since such promotions are not offered by gambling halls and casinos on site, it does not seem surprising if online gambling providers experience an upswing .2020 in the Fraustest.com magazine under the keywords