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Online Casino Sky Vegas courts problem gamblers

What is the special appeal of an online casino ? Not just the fact that any player can play anytime, anywhere. Especially the bonuses and promotions are gladly accepted by the players because they increase the playing time. However, the online gambling providers have to observe some regulations. Sky Vegas, for example, did not comply with this and showered problem players with bonuses.

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The UKGC is investigating Sky Vegas for sending promotional emails to banned players. This is against the licensing rules.(©ribkhan/Pixabay)

UK Gambling Commission reviews online casino

Actually it is It is completely normal for online casinos to give their customers bonuses and promotions. With these promotions,Existing customers are rewarded for their loyalty, for example. New customers, on the other hand, are recruited with a welcome bonus. A bonus always has the advantage that the player has to bet less of their own money, but has higher chances of winning. Eventually, players receive money that they can use to play multiple rounds.

As interesting as these bonuses and promotions are, there are as many regulations regarding bonuses. And Sky Vegas broke those rules by targeting banned players. The affectedplayers were registered with Gamban and GamStop for example. No bonus messages may be sent to such former players. Despite this, Sky Vegas has reached out to players via email.

To make matters worse, the email received messages that were more than unambiguous, almost urging players to start playing. For example, it was promised that every win made with the bonusesis guaranteed to keep. Equally fatal is that Sky Vegas turned to the players who have expressly stopped receiving advertising.

Promotional emails were sent out during European Safer Gambling Week

The UK Gambling Commission is also appalled that thePromotional emails during the European Safer Gambling Week. This week was created to teach players about responsible gaming. Many events took place during this week designed to give unsure players tips on how to change their behavior. Sky Vegas could not explain why blocked players were written to this week of all times. However, apublic apology was issued to all who received a promotional email. At the same time, the gambling provider promised that an internal investigation would take place into how the unauthorized e-mails came about.

The British gaming authority doubts whether this has solved the problem. After all, it wasn't the first time this online casino acted like this. Back in2018 this gambling operator broke advertising regulations and was fined a million pounds. For this reason, the UKGC has already indicated that the online gambling operator will not get away with it.

It was also strange that even players who had already deleted their Sky Vegas account due to their addictive behavior were contacted. This happened in part after the player told the online provider that he was suffering from a gambling addiction.

Consequences for all online operators

As a result of the breach, the UKGC has now required all operators to remove all UKbanned players from their customer lists|| |86. Immerhin handelt es sich um knapp 220.000 Personen, die sich auf der Sperrliste befinden. Diese Spieler dürfen ab sofort von keinem Online Anbieter mehr angeschrieben werden.

The bonus offered by Sky Vegas was definitely able to encourage former players to play again. The players would only have5 Pfund einzahlen müssen but received 100 free spins. 100 game rounds take a certain amount of time, so that the players get used to the game feeling again and are exposed to the excitement of playing again. Slots mostly lead to the fact that lost game rounds want to be compensated. According to psychologists, modern slots have a special appeal due to their design, symbols and theme and encourage the desire for more.

Sky Vegas is owned by Flutter

Some players may find it very irritating that Sky Vegas is owned by Flutter Entertainment and still sent out the promotional emails. Flutter is a well-known gambling provider that includes several online casinos and online bookmakers.Flutter was formed in 2016 from a merger that occurred between Paddy Power and Betfair. Both companies came from Ireland and Great Britain, which is why a purely British company was created. This group earns 80 percent of its sales from the UK, Ireland and Australia.

Sky Vegas, in turn, is owned by Sky Betting & gaming, which is Flutter's actual subsidiary. Sky Betting & Gaming includesSky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo. Thus, all types of games of chance are offered by this gambling company. It was not revealed whether the advertising emails with the numerous free spins were only sent to casino customers or to former players of all Sky Betting & Gaming brands. However, it is to be hoped that the recipients of the bonus have not been tempted to play again.

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The article was published on November 15th, 2021 in the magazine of cpaws-ov.org under the keywords, ,, ,,, published .
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